Yes, technology is great!
In the past few years, communications media technology has literally been reinvented. High-speed electronic bits whirling in cyberspace allowing human intercourse - words and images - to circumnavigate the world almost instantly.
Through digital technology advancements and sophisticated programming, a multiplicity of media options are now available to all. This new media is not only more complex, but also less demanding - meaning every citizen of this shrinking planet can have his/her voice, visage, and singular moment published and seen by millions in an instant.
Media is speed. Media is limitless connections. Media is browsers, and banners, and blogs.
Media, though, is not communication.
Communication is an idea worth sharing -- a tool worth using. Communication is a meaningful, coherent assembly of information that helps people share ideas and develops the experiences that result in learning. And - as in design of physical things, where form follows function - in communication the media must follow the message and the message must have meaning for the intended audience.
The message must be the master of media.
If the aim of communication is sharing ideas, having the latest technology is not all that important. No matter how fast and fancy, or how cute and compelling media becomes, concise, comprehensive context remains the "Prime Directive" of communications. Media, then, is the carrier, the facilitator of communication.
Media is the moderator of the message.
Gemini Creative Services is about communication - specifically, business communication.
Gemini Creative Services engenders ideas to share and tools to use in business communications; communications with your clients, your customers, your colleagues and your co-workers.
Gemini Creative Services uses various media formats to communicate, but we believe the chosen media must be the one to best enhance the message.
Gemini Creative Services believes communications begin with an audience-centered foundation. We believe we must speak the language of an audience before erecting walls of words and images - before embedding the flash or animating the mouse-overs.
Gemini Creative Services understands that while media changes rapidly … human needs, desires, and values do not. That is why Gemini Creative Services believes in designing the message to drive the media.
In the past few years, communications media technology has literally been reinvented. High-speed electronic bits whirling in cyberspace allowing human intercourse - words and images - to circumnavigate the world almost instantly.
Through digital technology advancements and sophisticated programming, a multiplicity of media options are now available to all. This new media is not only more complex, but also less demanding - meaning every citizen of this shrinking planet can have his/her voice, visage, and singular moment published and seen by millions in an instant.
Media is speed. Media is limitless connections. Media is browsers, and banners, and blogs.
Media, though, is not communication.
Communication is an idea worth sharing -- a tool worth using. Communication is a meaningful, coherent assembly of information that helps people share ideas and develops the experiences that result in learning. And - as in design of physical things, where form follows function - in communication the media must follow the message and the message must have meaning for the intended audience.
The message must be the master of media.
If the aim of communication is sharing ideas, having the latest technology is not all that important. No matter how fast and fancy, or how cute and compelling media becomes, concise, comprehensive context remains the "Prime Directive" of communications. Media, then, is the carrier, the facilitator of communication.
Media is the moderator of the message.
Gemini Creative Services is about communication - specifically, business communication.
Gemini Creative Services engenders ideas to share and tools to use in business communications; communications with your clients, your customers, your colleagues and your co-workers.
Gemini Creative Services uses various media formats to communicate, but we believe the chosen media must be the one to best enhance the message.
Gemini Creative Services believes communications begin with an audience-centered foundation. We believe we must speak the language of an audience before erecting walls of words and images - before embedding the flash or animating the mouse-overs.
Gemini Creative Services understands that while media changes rapidly … human needs, desires, and values do not. That is why Gemini Creative Services believes in designing the message to drive the media.
- We value communication in a time when even the word communication" has a different meaning than it did only a few years ago.
- We adapt media to enhance communication and adapt again when new media evolves.
- We constantly evaluate the adequacy of any media format to share ideas and create understanding.
- We chose and employ media formats that best fit the ideas shared or the lessons to be learned.
Communications and Media
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